Service · per migration

Site Migration SEO

A replatform is the fastest way to lose traffic that took four years to earn. We cover the migration from before the URL structure is frozen to thirty days after launch.

Talk about a migration How we work
URLs redirecting from an old site to a new site Three URLs on an old site are connected by dashed 301 redirect paths to two URLs on a new site, with one pair of old URLs consolidating into a single new URL. old site new site 301 301 301

The problem this solves

Migrations rarely fail because somebody forgot redirects entirely. They fail in the details: redirect chains three hops deep, a staging robots.txt that ships to production, canonical tags still pointing at the old host, a sitemap that lists URLs the new CMS never generated. Each of those is small. Together they cost a quarter of recovery time.

The other failure mode is timing. SEO gets consulted the week before launch, once the URL structure is already locked and the only remaining option is to redirect around bad decisions rather than prevent them.

Bring us in at least three weeks before launch. If you are already inside a week, say so when you write — the scope changes, and we will tell you honestly whether it is still worth engaging.

What's included

From baseline to post-launch report, with the launch day covered live.

  • Pre-migration baseline — rankings, traffic, indexed URLs and Core Web Vitals, frozen and dated so recovery is measurable.
  • Complete URL inventory — every URL that is indexed, internally linked, externally linked or hit in your logs, not just what the CMS lists.
  • One-to-one redirect map — reviewed line by line, with 301s to the closest equivalent rather than a blanket redirect to the homepage.
  • Chain and loop elimination — every redirect resolves in a single hop before launch, including legacy rules already in place.
  • URL structure review — while it can still be changed, not after it ships.
  • Staging QA pass — robots.txt, meta robots, canonicals, hreflang, sitemaps and structured data checked before go-live.
  • Template parity check — titles, headings, internal links and schema compared old against new, template by template.
  • Launch-day monitoring — live status-code and log checks during the cutover window, with a written rollback checklist.
  • Search Console and analytics continuity — change of address, property setup, annotations and comparison views.
  • 30-day recovery check — a re-crawl, a written report against the baseline, and a remediation list if anything moved the wrong way.

Timeline

Anchored to your launch date, starting about three weeks before it.

Baseline

T minus 3 weeks. Everything measured and frozen while the old site is still live.

Map

T minus 2 weeks. URL inventory reconciled, redirect map written and reviewed with your team.

Staging QA

T minus 1 week. Full crawl of staging, directives checked, parity confirmed, blockers raised.

Launch & watch

Launch day live, then daily checks for a week and a written report at thirty days.

From $4,500 Flat, per migration · includes the 30-day check

See full pricing

Migrating this quarter?

Tell us the launch date and the platform you are moving to. We will tell you what is at risk and what has to happen before the URL structure gets frozen.

Book a migration review

15 minutes, no pitch deck.